MLCCS Style Guide

1 · Brand Overview & Scope

1.1 Purpose & Goals

• Deliver cost‑efficient, tailored cloud solutions on par with global leaders.
• Provide a dependable, sustainable, and innovative developer experience.
• Champion transparent pricing and responsive support.

1.2 Core Services

• Compute – VMs, elastic scaling, container orchestration
• Network – CDN, DNS, load balancing with SLA ≥ 99.9 %
• Data – managed databases, object storage (triple‑replicated)
• AI – model deployment, GPU clusters, inference gateways
• DevOps – CI/CD pipelines, monitoring, 24 × 7 incident response

1.3 Target Clients

• Start‑ups seeking rapid scaling
• Research institutes requiring HPC & data retention
• Enterprises migrating legacy workloads

2 · Brand Culture & Tone

• “Formal, Futuristic, Technological.”
• Communication style: confident, precise, inclusive.
• Preferred voice: active, customer‑centric, jargon‑light.

3 · Logo & Icon Guidelines

3.1 Full Logo

• Required on primary pages, print assets, and partner decks.
• Minimum width – 160 px (screen) / 40 mm (print).
• File formats – .svg (preferred), .png (fallback).

3.2 Icon‑Only

• CLI splash, favicon (32 × 32 px), mobile app icon.
• Maintain safe‑zone radius = 15 % icon width.

3.3 Colour & Clear Space

• Palette strictly limited to brand colours.
• Clear space ≥ 12 px or ½ x (where x = logo height) – whichever is larger.

3.4 Incorrect Usage

• ❌ Stretch, skew, rotate, or outline.
• ❌ Apply drop shadows or gradients.
• ❌ Change colours or overlay on low‑contrast imagery.

4 · Typography

• Primary font – “Noto Sans”; fallback system sans.
• Headings weight 600; body text weight 400.
• Line length target – 60–75 characters.
• Heading hierarchy: <h1> reserved for page title only.

5 · Text‑Only Usage

• Permitted for legal notices, spec sheets, technical docs.
• Body copy size – 1 rem (16 px); line‑height 1.6.
• Important notices may use bold; avoid underlining.

6 · Colour System

• Primary Blue #3FA7D6 – links, buttons
• Accent Amber #F5B642 – highlights, data visualisation
• Accent Raspberry #C74C6A – warnings, callouts
• Surface #FFFFFF / #1F1F1F – cards, panels
• Background #F2F4F7 / #141414 – app canvas
• Accessibility target: contrast ratio ≥ 4.5:1 for text elements.